Brice grew up in Jacksonville, Florida, and joined the United States Air Force to explore the world. He lived in Guam, Germany and Iraq during his service. He bought his first digital single-lens reflex camera in 2011 to document his travels. He soon realized that he had a talent and a passion for photography and started his own company in January 2012. He initially focused on creative portraits and weddings. In 2013, he moved to Las Vegas, Nevada, the "Wedding Capital of the World", where he continued to shoot weddings and special events for clients like Red Bull. He also discovered his love for architectural photography when he helped a friend with a real estate project. He now lives back in Florida and pursues his passion.